To celebrate the 1st anniversary of The Designer Boutique at Amazon and the festive season, a campaign titled Treasure Trove was launched as a limited edition sample collection from ten eminent designers of India. The collection was shot using an editorial campaign which was used to create the store-front and ingresses across all marketing assets.
The shoot was conceptualized on three sets to ensure variance in the imagery and showcase elements of drama through the checkered floor and velvet drapes in contrast with the muted textured greys.
The ensembles and styling were planned in accordance with the three sets and the shoot was spread across three separate days to accommodate the entire requirement of imagery.
The images for the shoot had to be planned with the foresight of usage on the amazon store. Strategic framing allowed for negative spaces in the imagery to place text as and where needed.
Off-model shots were also taken using bodices and gilded racks to provide visual relief in the store experience.
