DESIGN / DIGITAL / MOTHER'S DAY



Amazon.in international mother's day store



e-Store Design For The Event



Taking forward the idea of humanising the store, the concept of Memories was selected from an array of possible directions to fuel the entire campaign around Mother’s Day. Crowd-sourcing images and stories through social media contests; to generate buzz, create engagement and create a much more “Indian” page, along with the added benefit of making the page free; not only added a very fresh element to amazon, that had never been done before, but also gave the amazon customers a chance to relate to amazon on a very personal level.



The store design was a mix of the elements of nostalgia, juxtaposed with the contemprorisation of memories with present day tasks in every customer’s life. Relatable objects were extracted from free stock imagery and used on a wooden background to represent a table with common use objects and the memories associated with them.


The page went live along with an Amazon sale event and was able to perform well, despite being an engagement driving store only as opposed to the GMS driving sale event. Close to identical experiences were created for the mobile and emailer versions of the store.
































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