The Tweed story couples images of a winter landscape with those of typical woolen fabric textures, showing the derivation of Tweed, as a classic go-to option for the season and the relevance of it in the current trends.

The Paisley story uses colours and images of autumn, supported by a narrative about the origins of Paisely and it’s prevalence in 70’s fashion.

The Chrono story uses monochromatic colours in the background, coupled with imagery of textures and geometric lines, creating a marble tile texture, supporting the simple and strong nature of the watches.