The Crafted in India store on Amazon Fashion was being rebranded as a cross category Handloom and Handicraft Store which would now also include home decor and kitchen accessories as a part of the selection. The imagery for the store was reshot to include additional crafts and selection. For the shoot, I created the look-book, curated the products and directed the imagery. The shoot was done at the Bangalore Palace.
Photography Credits: Kapil Ganesh Photography
The images for the shoot had to be planned with the foresight of usage on the amazon store. Strategic framing allowed for negative spaces in the imagery to place text as and where needed.
A video for the store was also made at the time of the shoot.
